How to Grow Your Start Up Business
If you want your business to grow, you want better exposure and the best way to do that is to make use of the internet. This is why it is important that you invest in effective marketing strategies, the problem is that most startups do not have the money to employ a team of marketing professionals nor do they have the time to take on that role themselves.
Fortunately, while you are waiting for the funds to afford a bigger marketing team, there are some things you can do on your own in the meantime.
Interact and Engage More
With the popularity of online advertising these days, simply owning a website is no longer going to cut it. You are also putting in a lot of time and money in updating and changing your mobile compatible sites. Because of this you should make sure that you have an effective and efficient website – it has to be fluid in scaling images and media on each page to fit whatever device the visitor is viewing your site on. You need to cater to the needs of the general public, most people are always on their phones now so you should focus on providing a site that makes it easy for them to navigate on their tablets and smartphones.
Do not Be Afraid to Outsource
Businesses have been outsourcing different jobs throughout the years, but the key is to know when and how to use outsourcing to gain maximum benefits.
One of the best ways for startup businesses to make use of outsourcing is by outsourcing their marketing tasks to a reputable company. So if you want to save time and money, you should outsource the marketing tasks that need professionals to work on such as your web analytics, email marketing and working the PPC avenue to your advantage.
You can outsource content creation to freelance writers so that they can update your site or blog regularly, this way you will still be getting better SEO ratings without having to worry about it too much on your own.
Show your Blog some Love
Blogs are one of the best ways to boost your SEO rankings, so it is important that you start a blog and keep it updated regularly. This is one of those highly engaging techniques that you can do without costing you a lot of money.
Once you get a blog, you should make it a point to update it regularly about two or three times a week, which you can either do on your own time or have your marketing staff do it for you. Make sure to allocate a few hours twice a week to writing a blog post. Search engines like this and your followers will too. There are researches showing that those who maintain their blog more have a higher chance of gaining more traffic than those who don’t, the more traffic you get the more engagement and sales you produce.